“The Alliance is one of the most ambitious projects I’ve ever pulled together. Thanks to an incredible commitment of a diverse, resourced and engaged group of members we are able to bring a fresh and pragmatic approach to making credit fairer for all.”
– Michael Sheen, founder of the End High Cost Credit Alliance

Privacy Policy

The Alliance.org.uk are committed to protecting and respecting your privacy.

This policy, together with any other documents referred to in it, sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

By visiting this website, you are accepting and consenting to the practices described in this policy.

Along with our business and internal computer systems, this website is designed to comply with the following national legislation with regards to data protection and user privacy:

This site’s compliance with the above legislation, all of which are stringent in nature, means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact our data protection officer (details of whom can be found below) for clarification.

1. Information we collect from you

We will collect and process the following categories of data about you:

Information you give us. This is information about you that you give us by filling in forms on the website (Site), interacting with the Site or by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you make an enquiry about our services.
The information you give us will include your name, address, e-mail address and phone number, as well as preliminary information about your business.
Information we collect about you. This is information that we collect upon your consent when you visit the site and during your time on the Site. It typically involves technical information and is often collected using small data files called “cookies”. This information helps us to provide you with a good experience when you browse the Site and also to indicate where the Site requires improvement.

More information on how cookies work, what cookies we use and why can be found in our Cookie Policy.

Analytics

Our website uses Google Analytics to collect information about how visitors use our website. We anonymise this data at the point of collection and automatically delete user and event data that is older than two years.

2. Uses made of the information

All information about you that we collect or receive, whether of a personal or technical nature, may be used by us in the following ways:

To carry out our obligations and to provide you with the information and services that you request from us, if you have consented to this;
To provide you with information you have consented to, about other services that we offer that are similar or relevant to those you have already enquired about, such contact will only be made by email or phone from which you can opt out at any time;
To administer the Site and for internal operations, including troubleshooting, system and security updates, data analysis, testing, research, statistical and survey purposes, if consented to via cookie consent;
To improve the Site to ensure that content is presented in the most effective manner for you and for your computer, where consent is obtained via cookies;
To allow you to participate in interactive features of our service, when you choose to do so, if consent was obtained via cookies;
As part of our efforts to keep the Site safe and secure, where consent was given;
To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you, where we have obtained your consent; and
To comply with our record keeping and information storage obligations and policy (please see the “How We Store Your Personal Information” in section 3 below for more details).

3. How we store your personal information

If you submit a query on this website by the contact forms on any of our pages or an email link, some personal information will be sent by email.

Pseudonymisation is a recent requirement of the GDPR which many web application developers are currently working to fully implement. We are committed to keeping it as a high priority and will implement it on this website as soon as we are able to.

All information that you provide to us is stored on a third party secure server, and we will take reasonable steps to protect your information in accordance with this policy, including (without limitation):

Installing a secure firewall;
Using anti-virus protection software;
Encrypting data; and
Carrying out regular back-ups.

All data sent via website forms is passed through a third party relay service and deleted after 30 days. All traffic (transferral of files) between this website and your browser is encrypted and delivered over HTTPS.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of any information transmitted to the Site; and any such transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Disclosure of your personal information

We may have to share your personal information with the parties set out below:

Service providers who provide IT and system administration services.
Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
Other companies who provide services as part of our normal business activities

We require all third parties to whom we transfer your personal information to respect the security of your personal information and to treat it in accordance with the law. We only allow such third parties to process your personal information for specified purposes and in accordance with our instructions.

Data Retention

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

Please note: We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further details in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.

4. Your rights

You have the following rights under law in respect of your personal information:

The right to be informed about the collection and use of your personal information;
The right of access to your information to verify the legality of our use of it;
The right to request that inaccurate or incomplete information about you is rectified;
The right to request the deletion or removal of your information where there is no further reason for us to use it (such as you have withdrawn your consent);
The right to restrict the use of your information; and
The right to obtain and reuse the information that we have about you for your own purposes.

Should you wish to exercise any of these rights, you may do so at any time by writing to us at the address given below.

If you feel that your rights have been breached in any way, you should contact Tony Colville at the email address given below or lodge an official complaint with the Information Commissioner’s Office via their website (https://ico.org.uk) or by writing to: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

The Site may, from time to time, contain links to and from the websites of our member networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

5. Data Breaches

We will report any unlawful data breach of this website’s server or of our email server, or any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

6. Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.

7. Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to Tony Colville at .